As part of its
commitment to corporate social responsibility, The Commercial Real Estate
Company (Al Tijaria), in collaboration with Salmiya Group for Enterprise
Development, launched the seventh edition of its “Donate a Toy… Spread Joy”
campaign under the slogan “We Care.” The campaign collects toys for children
from families in need across Kuwait. Running from 29 October to 30 November
2026, it features a dedicated donation box at Boulevard Mall throughout the
campaign period.

The campaign aims to
bring joy to children and encourage members of the community to contribute to
their happiness. It also encourages parents to instill generosity and
compassion in their children, teaching them the value of sharing by donating
toys for other children to enjoy.

This initiative forms
part of Al Tijaria’s ongoing efforts to strengthen community solidarity and
promote a culture of giving, reflecting its commitment to supporting families
in need and bringing smiles to their children’s faces.